Advertisements Masquerading as News and Spreading Misinformation

While some online advertising will expose you to a product or service that makes your life easier, advertising in the guise of internet news is not only insincere, but it can often lead to misinformation on important issues in its quest to sell you something that you don’t need. This kind of insincere journalism is not just a phenomenon of small, sensationalist outlets, but the some of the largest broadcasters in cyberspace. Sometimes a small “Sponsored” tag, hidden near an article’s headline, is all that can warn you of the piece’s ulterior motives.

Take, for example, a centerpiece from “Smart Web User” that aired on Microsoft Edge’s default home page towards the end of November, right next to breaking news about a plane crash that killed 76 people and the weather. It is a fabrication that insinuates that identity theft is something of a recent phenomenon and particularly concerning to those who own PCs that are over 6 months old, and that the best way to combat this trend, indeed the avenue recommended by “experts,” is to purchase ScanGuard, a piece of security software fighting for a place in a competitive market. Do this or you might as well stop using the internet, as the article’s banner suggests: “1 Shocking Reason Not To Use The Internet Today.” This is a prime example of a narrative skewed to sell bloatware: software that is unnecessary for most and will only slow down the machine that it’s installed on. In reality, identity theft is not a new issue, and the best defense against it is education. We have protocols that use free software to combat the malware that collects the information used to steal your identity. So be weary of such “news.”

msn-homepage-ad

Buy Carbonite

This webpage will automatically transfer you to the Carbonite shop in 10 seconds. Plans on the following pages are in US dollars, please email us or phone 02 9086 9209 for Australian pricing including GST.  Make sure to check our custom Carbonite Toolkit in the downloads section. 


Read More...

About us

Do you have a computer problem? Welcome to our website. Supportedge is a specialist IT consulting company. Our aim is to give you the very best advice specific to your unique business model. We fix and maintain computer systems and networks, but that is only a small part of how we can help to give your business the technical edge. As time goes on, information technology becomes more important, so we tailor all manner of technology to the way in which you work with your goals in mind. In this respect, we see ourselves as business consultants. We believe in a partnership with our customers. Our team will get to know your business and its staff. Please, meet our team: Our core service area extends from Lane Cove to Mosman but we do have customers in all areas of Sydney. Contact us to get the best possible value out of your technology


Read More...

Cloud Computing

The “cloud” has become a household name in the past couple of years, but what does it actually mean and what can it do for your business and home? According to info-world.com: “Cloud computing encompasses any subscription-based or pay-per-use service that, in real time over the Internet, extends IT’s existing capabilities… Cloud computing is at an early stage, with a motley crew of providers large and small delivering a slew of cloud-based services, from full-blown applications to storage services to spam filtering.” Howstuffworks.com describes what cloud computing does: “In a cloud computing system, there’s a significant workload shift. Local computers no longer have to do all the heavy lifting when it comes to running applications. The network of computers that make up the cloud handles them instead. Hardware and software demands on the user’s side decrease. The only thing the user’s computer needs to be able to run is the cloud computing system’s interface software, which can be as simple as a Web browser, and the cloud’s network takes care of the rest.” An everyday example of cloud computing, that most people have encountered, can be found within web-based email accounts like, gmail, hotmail and yahoo. Your own computer only [&hellip


Read More...

Like us on facebook