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Ever wondered what is being recorded and monitored by government agencies and private organisations? Watch this episode of Four Corners as they follow the digital information trail of an ordinary Australian family.
“The sort of products you’re buying can tell a marketer an awful lot about what else you’re likely to buy, you know, what model of car you’re likely to buy, the political party you’re likely to vote for, you know, what sort of job you’re likely to have.” John Ostler, Data Marketer.
Watch the episode on abc.net.au.
The “cloud” has become a household name in the past couple of years, but what does it actually mean and what can it do for your business and home? According to info-world.com: “Cloud computing encompasses any subscription-based or pay-per-use service that, in real time over the Internet, extends IT’s existing capabilities… Cloud computing is at an early stage, with a motley crew of providers large and small delivering a slew of cloud-based services, from full-blown applications to storage services to spam filtering.” Howstuffworks.com describes what cloud computing does: “In a cloud computing system, there’s a significant workload shift. Local computers no longer have to do all the heavy lifting when it comes to running applications. The network of computers that make up the cloud handles them instead. Hardware and software demands on the user’s side decrease. The only thing the user’s computer needs to be able to run is the cloud computing system’s interface software, which can be as simple as a Web browser, and the cloud’s network takes care of the rest.” An everyday example of cloud computing, that most people have encountered, can be found within web-based email accounts like, gmail, hotmail and yahoo. Your own computer only [&hellip
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